- must have text!
- 50 - 100 words per answer
- hyperlink to ad!
King of the Hill
1. What is the promise of benefit offered by this headline?
In the headline, the
audience member is told that the Jeeps now have Chrysler motors, making them
the king of the hill. Also, the new Jeep Wranglers are only $8995. By looking
at the picture, you can see that the Jeep doesn’t have any problems getting
around in tough situations.
2. How does the illustration demonstrate the product? How does this illustration attract attention?
The illustration is a picture of a Jeep on hill. They did
this to make you see how the Jeep Wrangler is on top of the world, and better
than other vehicles. It isn’t stuck in a ditch. Instead, it is on top of a
rocky hill, because it was built to achieve any obstacles. The Jeep is red,
with the top off, which attracts attention.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
The body copy explains how the new Jeep Wrangler is so much
better than before. They call it a champ, a wonderful companion and a
four-wheel-friend. It makes you believe their idea of the Jeep Wrangler being
king of the hill. Who wouldn’t want a friend that could get them out of tough
situations?
4. What action does this ad tell readers to take?
This ad tells readers to buy a Jeep Wrangler. They do this
by making the jeep seem more like a good friend than an ordinary vehicle. The
last sentence says, “Heck, $8995 is a small price to pay for freedom.” Why not
take the chance; you may be buying your new best friend.
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